The Identity
Alytude is what every woman transmits by wearing these dresses.
Elegance, simplicity and at the same time the desire to stand out, affirming one’s femininity and independence.
The word Alytude is a neologism formed by two words: Aly , which is the diminutive of the name Alice, the founder of the brand , and Attitude , a word with multiple meanings, which evokes a way of being, of relating to the world around her, a behavioral style.
Spreading ‘alytude’ is therefore the mission of this brand ; to stand out, even in everyday life , to affirm one’s status, to claim a discreet femininity, almost that of a woman from another era, but with the strength and determination of today.
Whoever wears an Alytude dress steps into the spotlight in any circumstance and place, not just because they are wearing a dress, but because they are conveying a unique message—one that every woman will make her own in a completely natural way, without any interpretive filters.
The Story
Alytude was born in 2024 from the heart and mind of an engineer mother, who decided to let a dream come out of the drawer, for an important milestone in life, her 40th birthday.
An innate creativity, a natural instinct for seeking beauty, unconventional details, and patterns, which she discovered as a child while admiring the embroidery of her grandmother Angiola, a seamstress with golden hands.
Creativity and logic are the foundations of this project, complemented by the dedication, professionalism, expertise, experience, and tradition of individuals who have passed down the art of Haute Couture for
generations.
Each of our dresses is a tribute to this human and cultural heritage that is the true Made in Italy to be safeguarded.
The Responsibility
Alytude is a brand founded on respect for the environmental and human heritage, which are life for each of us.
We do this by choosing materials that are mainly of natural origin and by supporting and promoting the circular economy in the fashion world . Furthermore, by activating collaborations with nearby production workshops, we reduce the impact, in terms of carbon emissions, and keep local small-medium sized businesses alive and active , and the workforce they employ.
